{"id":820,"date":"2012-09-10T12:51:34","date_gmt":"2012-09-10T12:51:34","guid":{"rendered":"https:\/\/www.peeriosity.com\/shared-services\/articles\/?p=820"},"modified":"2022-07-14T20:53:02","modified_gmt":"2022-07-14T20:53:02","slug":"marketing-your-accounts-payable-message","status":"publish","type":"post","link":"https:\/\/www.peeriosity.com\/shared-services\/articles\/2012\/09\/marketing-your-accounts-payable-message\/","title":{"rendered":"Marketing Your Accounts Payable Message"},"content":{"rendered":"

The most efficient processes enabled by the world\u2019s most advanced technology platform will never reach their optimal potential if internal customers don\u2019t know how to use them. Getting the right message to the right customers is critical for success in any business, including the business of Shared Services<\/a><\/span><\/strong>.<\/p>\n

A recent Peeriosity PeercastTM <\/sup>specifically discussed the internal marketing of Accounts Payable<\/a> and featured a member company that has thousands of customers at hundreds of geographically dispersed locations. Additionally, these internal customers<\/a> do not have Accounts Payable or back-office roles but instead are relatively infrequent process users. The challenge for our feature company was to create processes that were easy to use and provide access to the information customers need when they need it, so they can quickly initiate their transactions at the front-end and get on with their work.<\/p>\n

Prior to the discussion, attendees were polled to see if they had implemented a formalized communication plan within Accounts Payable and the results were evenly split:<\/p>\n

\"formalized<\/p>\n

The \u00a0PeercastTM<\/sup> feature company, started the discussion by describing its formalized and disciplined approach to communicating with its customers. The approach consists of four key delivery components:<\/p>\n