{"id":4223,"date":"2020-02-24T19:04:01","date_gmt":"2020-02-24T19:04:01","guid":{"rendered":"https:\/\/www.peeriosity.com\/shared-services\/articles\/?p=4223"},"modified":"2022-08-24T16:23:38","modified_gmt":"2022-08-24T16:23:38","slug":"enhancing-the-customer-cash-application-process-through-automation","status":"publish","type":"post","link":"https:\/\/www.peeriosity.com\/shared-services\/articles\/2020\/02\/enhancing-the-customer-cash-application-process-through-automation\/","title":{"rendered":"Enhancing the Customer Cash Application Process through Automation"},"content":{"rendered":"\r\n<p style=\"font-size: 14px;\"><strong>Introduction<\/strong><\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">While many companies have made significant improvements over the recent years to their Customer Cash Application Process, there often remain many opportunities to enhance this critical portion of the <a href=\"https:\/\/www.peeriosity.com\/shared-services\/articles\/category\/accounts-receivable\/\">Order-to-Cash<\/a> organization.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">This research abstract features the experiences of a Peeriosity member company that recently carried out a focused initiative to streamline this critical process, and what they shared regarding the challenges they faced and the benefits realized by their efforts in this key area.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>Company Experience<\/strong><\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">A Peeriosity Peercast<sup>TM<\/sup> recently featured a global company with $15 billion USD in revenue and 50,000 employees.\u00a0 Their Cash Application function is part of the Credit Services tier in their Global Business Services operation, alongside <a href=\"https:\/\/www.investopedia.com\/articles\/professionals\/021915\/risk-management-framework-rmf-overview.asp\" target=\"_blank\" rel=\"noopener\">Credit Risk Management<\/a>, Billing, Dispute Management, Collections, Cash Flow Management, and Distributor Finance.\u00a0<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">The project to improve the <a href=\"https:\/\/www.peeriosity.com\/shared-services\/articles\/2014\/04\/automating-the-order-to-cash-process\/\">automation of the Cash Application process<\/a> had as objectives improving cash cycle time, widening general experience levels in the area of automation and robotics, investigating potential savings, and improving the Cash Application team\u2019s engagement.\u00a0<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">Their first phase of Market Research started in October 2017 and the project was completed in August 2018.\u00a0 Lessons learned included:<\/p>\r\n\r\n\r\n\r\n<ul class=\"font-14\">\r\n<li>Automation can be achieved in highly complex and \u201cjudgment intensive\u201d processes<\/li>\r\n<li>The project manager\u2019s role to link technology with business requirements is crucial<\/li>\r\n<li>The preparation phase requires significant time, and it\u2019s important for detailed project scope needs to be defined upfront<\/li>\r\n<li>It is critical to define risks and incorporate control &amp; checkpoints<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">Other project details included on the Peeriosity member website as part of this presentation include a high-level process map and project deliverables.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>iPolling<sup>TM<\/sup> Results Review<\/strong><\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">A Peeriosity poll created using the iPolling<sup>TM<\/sup> technology was created in conjunction with this Peercast<sup>TM<\/sup> and provides some interesting insights related to the Cash Application process.\u00a0 The first of two poll questions asked what members consider to be the biggest opportunity to improve the Cash Application process at their company.\u00a0 Increasing AutoCash application rates was the most popular response (41%), followed by utilizing automation, such as robotic process automation, at 35%.\u00a0 Improving the deductions process as it relates to cash application was selected by 18% of the companies, and implementing or enhancing the ERP system was chosen by the remaining 6%.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" class=\"alignnone wp-image-4224\" src=\"https:\/\/www.peeriosity.com\/shared-services\/articles\/wp-content\/uploads\/2020\/02\/image-6.png\" alt=\"biggest opportunity to improve the cash application process\" width=\"576\" height=\"311\" srcset=\"https:\/\/www.peeriosity.com\/shared-services\/articles\/wp-content\/uploads\/2020\/02\/image-6.png 576w, https:\/\/www.peeriosity.com\/shared-services\/articles\/wp-content\/uploads\/2020\/02\/image-6-300x162.png 300w, https:\/\/www.peeriosity.com\/shared-services\/articles\/wp-content\/uploads\/2020\/02\/image-6-500x270.png 500w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">The second poll question then addressed when the last time their company made significant improvements in the Cash Application process. The majority of companies (53%) have done this within the last year, followed by 1-3 years ago at (29%), 3-5 years ago at 6%, and 12% selecting more than 5 years ago.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" class=\"alignnone wp-image-4225\" src=\"https:\/\/www.peeriosity.com\/shared-services\/articles\/wp-content\/uploads\/2020\/02\/image-7.png\" alt=\"timeline of when the company made significant improvements in the cash application process\" width=\"576\" height=\"311\" srcset=\"https:\/\/www.peeriosity.com\/shared-services\/articles\/wp-content\/uploads\/2020\/02\/image-7.png 576w, https:\/\/www.peeriosity.com\/shared-services\/articles\/wp-content\/uploads\/2020\/02\/image-7-300x162.png 300w, https:\/\/www.peeriosity.com\/shared-services\/articles\/wp-content\/uploads\/2020\/02\/image-7-500x270.png 500w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">Some of the poll comments made by Peeriosity members related to this poll include the following:<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>Wholesale &amp; Distribution Member:<\/strong> The cash processing is managed in-house and we are able to get a 94% payment match rate for paper checks. We are looking to use RPA or IA to improve our EFT\/ACH payments match rate of 90% to 95+%.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>Consumer Products &amp; Services Member:<\/strong> We implemented High Radius Cash Application Automation (CAA) six months ago (May 2019). Our success rate is in the mid-80 %. We are working with customers whose payments are not auto-applied to improve our success rate.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>Energy &amp; Utilities Member:<\/strong> We implemented the High Radius Cash Application Automation tool one year ago. Our hit rate has improved for checks and electronic payments. Continual efforts to improve master data maintenance will help to improve the hit rate as well as work with our customers on remittance formatting.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>Manufacturing Member:<\/strong> Since the implementation of AutoBank 3 years ago we have been able to reach best-in-class automation levels in our cash application process. The main challenge is currently represented by North American customer short payments which are still creating unnecessary burdens along the chain.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>Consumer Products &amp; Services Member:<\/strong> We implemented High Radius Intelligent Receivables about a year ago for Cash Application. Auto-applied cash averages around 90%. Our next focus area is on deduction automation. Looking at a couple of different tools, including High Radius Deduction Cloud.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>Non-Profit Member:<\/strong> RPA would be a close second to the process improvement opportunities in our organization.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>Healthcare, Pharmaceuticals, Biotech Member:<\/strong> Increase in Auto cash applications specifically for non-check formats is a priority across the globe.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\"><strong>Closing Summary<\/strong><\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">Because of the high customer payment volumes at most companies, the ability to make even a minor improvement in the Cash Application process can yield significant results.\u00a0 As was the case with our feature company, introducing additional automation can provide breakthrough results.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">What is the status at your company regarding the <a href=\"https:\/\/www.peeriosity.com\/shared-services\/articles\/2016\/09\/simplifying-the-cash-application-process\/\">overall efficiency of the Cash Application process<\/a>?\u00a0 Is your current approach providing the optimal results for this important process area?<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">Who are <em>your<\/em> peers and how are you collaborating with them?<\/p>\r\n\r\n\r\n\r\n<p>______________________________________________________________________________<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">\u201cPeercasts<sup>TM<\/sup>\u201d are private, professionally facilitated webcasts that feature leading member company experiences on specific topics as a catalyst for broader discussion.\u00a0 Access is available exclusively to Peeriosity member company employees, with consultants or vendors prohibited from attending or accessing discussion content.\u00a0 Members can see who is registered to attend in advance, with discussion recordings, supporting polls, and presentation materials online and available whenever convenient for the member.\u00a0 Using Peeriosity\u2019s integrated email system, Peer Mail<sup>TM<\/sup>, attendees can easily communicate at any time with other attending peers by selecting them from the list of registered attendees.\u00a0<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">\u201ciPolling<sup>TM<\/sup>\u201d is available exclusively to Peeriosity member company employees, with consultants or vendors prohibited from participating or accessing content. Members have full visibility of all respondents and their comments. Using Peeriosity\u2019s integrated email system, Peer Mail<sup>TM<\/sup>, members can easily communicate at any time with others who participated in iPolling<sup>TM<\/sup>.<\/p>\r\n\r\n\r\n\r\n<p style=\"font-size: 14px;\">Peeriosity members are invited to log into <a href=\"http:\/\/www.peeriosity.com\/shared-services\/\">www.peeriosity.com<\/a> to join the discussion and connect with Peers.\u00a0\u00a0 Membership is for practitioners only, with no consultants or vendors permitted.\u00a0 To learn more about Peeriosity, <a href=\"https:\/\/www.peeriosity.com\/shared-services\/\">click here<\/a>.<\/p>\r\n<p><span class='st_linkedin_large' st_title='Enhancing the Customer Cash Application Process through Automation' st_url='https%3A%2F%2Fwww.peeriosity.com%2Fshared-services%2Farticles%2F2020%2F02%2Fenhancing-the-customer-cash-application-process-through-automation%2F' displayText='linkedin'><\/span><span class='st_twitter_large' st_title='Enhancing the Customer Cash Application Process through Automation' st_url='https%3A%2F%2Fwww.peeriosity.com%2Fshared-services%2Farticles%2F2020%2F02%2Fenhancing-the-customer-cash-application-process-through-automation%2F' displayText='twitter'><\/span><span class='st_email_large' st_title='Enhancing the Customer Cash Application Process through Automation' st_url='https%3A%2F%2Fwww.peeriosity.com%2Fshared-services%2Farticles%2F2020%2F02%2Fenhancing-the-customer-cash-application-process-through-automation%2F' displayText='email'><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction While many companies have made significant improvements over the recent years to their Customer Cash Application Process, there often remain many opportunities to enhance this critical portion of the Order-to-Cash organization. This research abstract features the experiences of a Peeriosity member company that recently carried out a focused initiative to streamline this critical process, [&hellip;]<\/p>\n<p><span class='st_linkedin_large' st_title='Enhancing the Customer Cash Application Process through Automation' st_url='https%3A%2F%2Fwww.peeriosity.com%2Fshared-services%2Farticles%2F2020%2F02%2Fenhancing-the-customer-cash-application-process-through-automation%2F' displayText='linkedin'><\/span><span class='st_twitter_large' st_title='Enhancing the Customer Cash Application Process through Automation' st_url='https%3A%2F%2Fwww.peeriosity.com%2Fshared-services%2Farticles%2F2020%2F02%2Fenhancing-the-customer-cash-application-process-through-automation%2F' displayText='twitter'><\/span><span class='st_email_large' st_title='Enhancing the Customer Cash Application Process through Automation' st_url='https%3A%2F%2Fwww.peeriosity.com%2Fshared-services%2Farticles%2F2020%2F02%2Fenhancing-the-customer-cash-application-process-through-automation%2F' displayText='email'><\/span><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2 (Yoast SEO v19.13) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Cash Application Process with Automation | Peeriosity, LLC<\/title>\n<meta name=\"description\" content=\"What is the status at your company regarding the overall efficiency of the Customer Cash Application process?\u00a0Learn more at Peeriosity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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